Celebrate the holidays in style

It’s not too early to start thinking about what you’ll wear to the holiday parties and get-togethers that are just around the corner. Will you opt for a lace dress or a crushed velvet blazer and pants? A sequin tuxedo suit in red, silver or gold? Just remember that no matter what you wear, your hairstyle is the icing on the cake, and ABBA Pure Performance Hair Care has a whole line of natural, vegan styling products enriched with botanicals to help you achieve and maintain any look.

The secret to our unparalleled performance is the exclusive ProQuinoa Complex powered by hydrolyzed quinoa, barley and soy designed to strengthen and repair damaged hair. With eight essential amino acids, quinoa brings moisture and strength to each strand, while barley infuses hair with lasting moisture and soy delivers body and control.

So, what hairstyles are trending this holiday season? The timeless halo braid is still having a moment, but we’re also seeing boho disco curls that can be worn on long or short hair, knotted ponytails, ballerina buns, sleek blowouts with lots of volume, and undulating waves straight out of 1940s Hollywood. We break down three of the looks guaranteed to turn heads when you walk into the party. Plus, we tell you how ABBA can help you achieve and maintain them.

  • DISCO CURLS The trend that started in the ‘70s has evolved from a teased-out look to a more defined curl with lots of volume. Amanda Seyfried ditched her standard blowout to walk the red carpet at the Met Gala in disco curls. Amplify your natural curl with ABBA Curl Prep Styling Spray which also adds life to permed hair. Our ProQuinoa Complex rescues damaged hair fibers, while lemongrass and orange oil create shape and add life to dehydrated naturally curly, or permed hair. Simply mist evenly onto clean, damp hair and scrunch or diffuse with a hair dryer to create extreme curls.
  • BALLERINA BUN This one’s a classic, yet it’s easy to execute. Simply brush hair into a low twisted bun, secure with a clear elastic and set with ABBA Firm Finish Hair Spray (Non-Aerosol). Grapefruit and avocado oil provide a firm, durable hold so you can dance all night. To achieve the desired hold, spray 8 to 10 inches from dry hair. And for an added touch of holiday glamour, accessorize with a pearl hair clip.
  • DO THE WAVE Get your glam on by pairing black dress pants with a velvet jacket or beaded sweater and long, loose waves from the Golden Age of Hollywood. What you’re after is sleek, stylish waves with shine that’s off the hook. Start by applying ABBA Smoothing Blow Dry Lotion to damp hair before blow-drying to smooth and tame frizz. It’s infused with argan oil and mango extract that help create sleek, lightweight shine for healthy-looking, manageable hair. Then grab a curling iron with a ¾-inch barrel to create just the right amount of bend in the hair. Finally, spritz with ABBA Firm Finish Hair Spray (Aerosol) to provide unparalleled hold and flexibility.

As the leader in healthy hair, ABBA continues to push the boundaries of clean beauty while delivering performance and purity. All of our products are 100% vegan, gluten-free and feature no added sodium chloride, sulfates, parabens or synthetic additives. It has always been our commitment to formulate products with the cleanest ingredients available while never sacrificing the performance that our customers demand.